A keyword may refer to any of the following:
With a search function, a keyword is a word or group of words that help the search locate a better match for their search. In the past, search engines relied off meta tags to get the keywords of a page. Today, search engines grab the full page and then use algorithms to determine what keywords describe the page.
Keyword was also a term used with AOL when searching for a specific site.
Go word, Hashtag, Internet terms, Jump, Keyword stuffing, Query, Stop word, Tag